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KatchtoWin
AR Treasure Hunt at Rock in Rio Lisbon, Developed with Cipta Dua Saudara and Stellar Inti Studio
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Katch to Win
Katch to Win
AR Treasure Hunt at Rock in Rio Lisbon, Developed with Cipta Dua Saudara and Stellar Inti Studio
AR Treasure Hunt at Rock in Rio Lisbon, Developed with Cipta Dua Saudara and Stellar Inti Studio
Katch to Win is the augmented reality treasure hunt Katchit ran at Rock in Rio Lisbon 2024. Festivalgoers searched the venue for digital items in AR on their own phones, collected them to unlock achievements, and redeemed them for real prizes at partner brand stands. Javapixa developed it together with Cipta Dua Saudara and Stellar Inti Studio; Katchit is the studio behind the activation.
The Problem
The scale was the problem. The festival drew more than 300,000 people across two weekends, and the experience had to run on whatever phone a visitor already had, on a crowded and unreliable festival network, and stay readable outdoors in direct sunlight. On the brand side, every partner had its own prize allocation that could not be exceeded, while stands moved quickly and had no time for manual checking.
The AR was built on 8th Wall, so it ran straight in the browser on a visitor's own phone with no app to install. The interface was built in React, Next.js and Tailwind CSS, with a Go backend validating redemptions in real time per brand per stand, so the number issued never exceeded the agreed allocation. Each partner also had a live analytics dashboard showing their own engagement and redemption figures while the event was still running.
VisualJourney
Project Showcase
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TechStack
8th Wall
WebAR Platform
JavaScript
Frontend
React
UI Library
Next.js
Web Framework
Tailwind CSS
Styling
Go
Backend
Real-Time Redemption Validation
Rewards System
Live Analytics Dashboard
Brand Reporting
KeyFeatures
AR Treasure Hunt
Visitors moved through the festival site finding digital items in AR, straight from the browser on their own phone with nothing to install.
Validated Prize Redemption
Collected items were exchanged at partner stands, validated in real time per brand per stand so the number issued never exceeded the agreed allocation.
Per-Brand AR Content
Each partner appeared with its own content on one shared platform, from NIVEA sunscreen samples to Hyundai merchandise and virtual test drives.
Live Analytics Dashboard
Partner brands saw their own engagement and redemption figures while the event was running, rather than waiting for a report afterwards.
Built for Field Conditions
Ran on the phones visitors already carried, on a congested festival network, and stayed readable in direct sunlight.
OurProcess
A detailed look at how we brought this project from concept to reality through our proven methodology.
Concept and Game Flow
Defined the hunt mechanics, the redemption flow at stands, and each partner brand's requirements, with Katchit, Cipta Dua Saudara and Stellar Inti Studio.
AR and Rewards System Development
Built the AR experience, the real-time redemption validation per brand per stand, and multi-brand content configuration on a single platform.
Field Testing and Festival Operations
Cross-device and network-condition testing, analytics dashboards prepared for partner brands, and operational support across both festival weekends.
04 Outcomes delivered
- 01Katchit reports 28,521 unique players and 86,774 interactions across the two weekends.
- 02First weekend 12,489 players at a 72 percent completion rate, second weekend 16,032 players at 81 percent.
- 03More than 5,000 prizes redeemed at the NIVEA, Burger King, Hyundai and Caxamar stands.
- 04An average player rating of 4.6 out of 5, according to figures published by Katchit.
Related Services
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